Background:
Inflow is a health-tech startup and the #1 science-based app to help manage ADHD better. The app offers personalized coaching, strategies, and knowledge to help users achieve their goals. The app consists of five main features, home, program, community, challenges, and journaling. The goal of each feature was to give users short daily learning exercises, challenges to support habit development, community support, and tasks to monitor their ADHD symptoms.
My Role:
As the sole product designer, I had two key responsibilities. Firstly, I was tasked with crafting the essential components of the app. My work spanned from creating the user onboarding experience to redefining the app's core pages. I collaborated closely with the co-founders and engineer to make sure the user experience between the features was seamless. Additionally, I revamped the marketing website to enhance its effectiveness in driving app downloads.
**This version of the app was released in the App Store early Jan 2021. The company eventually went through a rebrand in early 2022 and since have revamped certain features of the app.
Onboarding
The onboarding process prompts users to create a login, show what the app features, answer a few questions regarding their ADHD journey, and present the subscription options. While designing this flow, I had to keep in mind the number of steps the user had to go through, the order of the screens, placement of buttons, and most importantly, the hierarchy of information presented on each screen, so that they could easier comprehend and take action.
Home
The landing page is divided into three sections: Daily Routine, Explore, Live Events. It was important to create a hierarchy, but also play with sizing elements on this screen. We wanted to give users a few ways to visualize the screen, but not overload it with information where they get lost and unsure of what to do. For example, when the user is typing in their daily focus, we take them to another page that is dedicated to typing out their daily focus. We didn’t want the keyboard to open on top of the home page because it would be a hindering experience for user to leave the typing state. The separate page allows the user to leave when they want, submit, and concentrate on one thing without the distractions of the other UI elements.
Challenges
Users are able to enter challenges after they complete a program module. And since the challenges were for a period of days, we used to house the card under Daily Routine on the home page. Eventually, I suggested we create a dedicated page for Challenges because each program module had different range of challenges and sometimes users weren’t able to focus on multiple ones at once. Creating a dedicated section allowed us to break up the information for the users into different sections and keep it organized for the users.
Community
This feature allows users to engage with fellow app users and establish connections by responding to daily question. I wanted to users to have options of how they wanted to respond, whether that’s through writing an answer, liking someone’s answer, reacting through a different emoji, or even just reading other people’s responses. I also wanted to users the chance to suggest questions and see previous questions that were posted. I realized through interviews and research with beta users, people wanted to be heard and seen through different lenses and these additions made them aware of the various ways that was possible.
Programs
This feature is the foundation of Inflow. It comprises of multiple modules and allows users to select modules that focus with their difficulties and get guidance from a clinical doctor on ways to improve. I decided to present these modules through cards and stylize them through the brand’s secondary colors and illustrations. Within the module, we included progress bars, narrators information, show that other members were also working on this module, and most importantly guiding the user throughout the flow by buttons, pill indictors, colors, progress bars, options on ways to view the lesson, text or audio, etc.
